Mini Case Study

Cash vs. Gift Cards

Imagine you can choose between two lotteries.

By Fei Du and Minjeong Kim

Published

Piles of 100 dollar bills

About this mini case study

Imagine you can choose between two lotteries: In the first lottery you will have a 1% chance of winning $1,000 in cash as well as a $500 gift card that you can use at a Michelin star restaurant. In the second lottery, you will have a 1% chance of winning $1,500 in cash. Which deal would you choose? Which deal do you think would be more memorable if you won?

Authors

How to cite

"Cash vs. Gift Cards" by Fei Du and Minjeong Kim. University of Illinois-Deloitte Foundation Center for Business Emerging Technologies. https://emergingtech.giesbusiness.illinois.edu/distributed-content/cash-vs-gift-cards/. Licensed under CC BY-NC-SA 4.0.

Materials are shared under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 license.

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Email: EmergingTech@business.illinois.edu
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