Mini Case Study

Surrogation Bias

Does having a performance measure of tracking mileages help you achieve the goal of completing a half-marathon without any injuries?

By Minjeong Kim and Fei Du

Published

Family walking in a maze

About this mini case study

Imagine the following situation: During the quarantine you decide to start training for a half-marathon (13.1 miles). The goal is to complete a half-marathon without any injuries. You need to increase strength and endurance. To monitor your training progress you find a free app that tracks the miles you run every day. Is tracking mileages the best way to train for the half-marathon? In other words, what are the pros and cons of having a performance measure of tracking mileages each day? Does it help you achieve the goal of completing a half-marathon without any injuries?

Authors

How to cite

"Surrogation Bias" by Minjeong Kim and Fei Du. University of Illinois-Deloitte Foundation Center for Business Emerging Technologies. https://emergingtech.giesbusiness.illinois.edu/distributed-content/surrogation-bias/. Licensed under CC BY-NC-SA 4.0.

Materials are shared under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 license.

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University of Illinois-Deloitte Foundation Center for Business Emerging Technologies
Champaign, IL 61820
Email: EmergingTech@business.illinois.edu
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