Ram Subramanyam
Associate Professor of Business Administration, William N. Scheffel Faculty Scholar, Gies College of Business R.C. Evans Data Analytics Fellow, University of Illinois Urbana-Champaign
Business Administration
Gies College of Business
University of Illinois Urbana-Champaign
Authored Content
Segment of the Moment
Case StudyPublished
By going through this case and the accompanying code, you will be taking a first pass at performing a customer segmentation task.