Unnati Narang
Biography
Unnati Narang is an Assistant Professor of Business Administration (Marketing) at the Gies College of Business, University of Illinois Urbana-Champaign. Her research lies at the intersection of mobile marketing, consumer mobility, and engagement in digital environments. She uses causal modeling, econometrics, machine learning, and deep learning approaches to examine these research themes. She received her PhD in Marketing from Mays Business School, Texas A&M University in May 2020.
Authored Content
Learning to Predict: The Case of Smartwatch Adoption
Case StudyPublished
This case is used to teach students to use Machine Learning and Predictive Analysis to predict the smartwatch adoption by consumers.
- R
Data Wrangling using R: Application to Netflix Data
Case StudyPublished
Teaches students about the basics of ETL (extracting, transforming, and loading data) or data wrangling (e.g., loading a dataframe, subsetting data, etc.) in R.
- R