Ying Bao

Biography

Ying Bao is an Assistant Professor at the Gies College of Business, University of Illinois Urbana-Champaign. She holds a Ph.D. in Marketing, an M.A. in Economics, and a B.Sc. in Financial Economics from the University of Toronto. Her research blends applied microeconomic theory with reduced-form econometrics and centers around platform and food marketing, with a strong emphasis on policy relevance. She has published in top journals such as Management Science and PNAS Nexus. At Gies, she teaches Business Analytics, Consumer Analytics, and Marketing Research, and has repeatedly been named to the university’s List of Excellent Teachers.